EAT 26 Campaign Privacy Policy

This Privacy Policy explains how Reemu Ltd (trading as Accesseat) collects, uses and protects personal data in connection with the EAT 26 Major football tournament 2026 campaign. It should be read alongside our main Accesseat Privacy Policy. By participating in EAT 26, you agree to this policy.

1. Who We Are

Reemu Ltd (trading as Accesseat) is the data controller for all personal data collected through the EAT 26 campaign. Contact: admin@accesseat.com

2. What Data We Collect Through EAT 26

In addition to your standard Accesseat account data, participation in EAT 26 involves collection of:

• Match predictions you submit, including team selections and score predictions
• Prediction timestamps and match associations
• Order history linked to campaign participation
• Reward eligibility status and redemption history
• Campaign engagement activity, such as pages viewed or predictions started but not completed
• Device and session data linked to campaign interactions

3. Why We Collect This Data

• To verify prediction and order eligibility and issue rewards correctly
• To administer and manage the campaign throughout the tournament
• To detect and prevent fraud or manipulation of the prediction system
• To build aggregated, anonymised insight into match-day ordering behaviour
• To send campaign-related service messages such as prediction confirmations, reward notifications and match reminders
• To send marketing communications about Accesseat and future campaigns, where you have given consent

4. Legal Bases for Processing

• Contractual necessity, for administering the campaign and issuing rewards
• Legitimate interest, for fraud prevention, campaign analytics and platform improvement
• Consent, for marketing communications beyond campaign service messages

You may withdraw marketing consent at any time by contacting admin@accesseat.com or using the unsubscribe link in any marketing email.

5. Who We Share This Data With

We do not sell your data. Within the EAT 26 campaign, we may share limited data with:

• Selected EAT 26 partner stores, limited to reward eligibility confirmation only
• Analytics providers using aggregated, anonymised data only
• Legal or regulatory authorities where required by law

6. Data Retention

• Campaign participation data: retained for up to 2 years from the end of the campaign
• Order data linked to the campaign: retained for up to 6 years for tax and legal compliance
• Marketing consent records: retained until consent is withdrawn
• Anonymised and aggregated analytics data: may be retained indefinitely

7. Your Rights

• Access the campaign data we hold about you
• Correct inaccurate data
• Request deletion of your campaign data, subject to legal retention obligations
• Restrict or object to processing
• Withdraw marketing consent at any time
• Lodge a complaint with the ICO

To exercise any of these rights, contact admin@accesseat.com. We will respond within one month.

8. Data Security

All EAT 26 campaign data is stored securely on UK/EU servers using encryption and access controls, consistent with our standard data security practices and UK GDPR requirements.

9. International Transfers

Some campaign-related tools, such as analytics and email platforms, may process data outside the UK. Where this occurs, we ensure Standard Contractual Clauses or equivalent safeguards are in place.

10. Children

The EAT 26 campaign is open to users aged 18 and over only. We do not knowingly collect data from anyone under 18. If you believe a minor has participated, please contact us immediately.

11. Changes to This Policy

We may update this EAT 26 Privacy Policy during the campaign. Material changes will be communicated via email or in-app notification.

12. Main Accesseat Privacy Policy

This EAT 26 Privacy Policy covers only campaign-specific data. For all other data collected through your Accesseat account, please refer to our main Accesseat Privacy Policy.

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Contact

Reemu Ltd (trading as Accesseat)
Email: admin@accesseat.com
Governed by the laws of England and Wales.